Sell me this

The 'Sell Me This' project involved a 'blind object in a box' selection process, in which my photographer Chloe Foster and I selected 3D glasses. Leaning more into the idea of the glasses as a symbol for cinema as a whole, we aimed our advertising campaign at drawing people back into the cinema after the rise of streaming during the lockdowns.

Over the course of 3 days working together, we shot and designed an advertising campaign including an A-sized poster, Instagram post and Skyscraper ad. The brief called for one of each, but we went for four of each (we've been known to go a bit overboard). (Oh and by the way, the BFI had nothing to do with this one; just a little creative liberty I took).